TOYOTA / Pitch

THE BRIEF

Toyota was loosing its growth within the millennial market and the release of a new SUV was their opportunity, but Toyota wanted to understand how they could do this leading with truly digital first thinking.

THE SOLUTION

We needed to deliver a presentation that showed a new digital brand narrative through truly connected experiences, a brand awareness campaign and show how we can support them brake down problems using rapid prototypes.

We wanted to show the true power and leverage of technology and how Toyota could become more consumer centric, integrated and connected through the right systems and infrastructure, building strong brand connections and consideration within a new market for Toyota.