Digital Creative Director
Jamie Lillywhite
LHF Campaign
The Laura Hyde Foundation Campaign for Mental health
This was a proactive piece of work that was kicked off by myself and the Chief Creative Officer of HAVAS and became a project that gained traction with the business for its special cause.
Brief
In these unprecedented times it’s clear to everyone how much pressure the NHS and the staff are under.
How do we use the current situation to bring much needed awareness around the NHS workers mental health and drive people to understand who and what the Laura Hyde foundation is and does.
Solution
To create a viral campaign that highlights the impact of this pandemic and its mental health on the these key workers on the front line.
Instagram and Snapchat filter
LHF No Mask for Mental Health Instagram filter
Campaign news Coverage
Where the idea started
