AVIVA Digital Brand Guidelines

Client Vision
To free consumers from the fear of uncertainty by helping them plan for the future and manage the risks of everyday life.

The Ask
Redesign their customer experience and bring to life the TCC (Total Customer Composite) in a way that makes sense to customers. Enabling Aviva to sell more products per household.

Our Task
Build a global digital first experience. Support the deployment of new experiences across all markets

AVIVA brand in motion

As part of the Digital branding it is also import that we looked at the branded motion of AVIVA across its eco system.

The Angle

Below is a piece of branded motion based on AVIVA's angled line which was built to draw focus and guide the user throughout their experience.

The Arc

Below is the second form of branded motion that adds a little more personality and stems from the arc at the bottom of their Icon.